Thursday, August 19, 2010

Another fraud prevention measure for Card Not Present merchants

Card security verification collects the non-embossed 3- or 4-digit numeric code on the credit card provided at the time of purchase. Statistics prove that individuals who possess the account number, but not the actual credit card, perpetrate much of the non-face-to-face fraud.

Merchants that fully support card security verification can expect fewer fraudulent transactions reduced card-holder disputes, and improved customer satisfaction. Marathon routes the card verification request from the merchant directly to the specific credit card association. The card security value is then compared to the card issuer's value on file. Credit card verification programs are offered by the major card associations and are known as CVV2 (Visa), CVC2 (MasterCard), CID (American Express) and CID (Discover Card).

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