Why use an AVS (Address Verification Service)

Using AVS (address verification service) is a good fraud prevention measure for Card Not Present merchants. Address Verification Service.

Address Verification Service (AVS) is a risk management tool for merchant accounts accepting transactions when neither the card nor the cardholder are present, or when the card is present but its magnetic stripe cannot be read by a terminal at the point of sale. Provided by the major card associations, AVS helps reduce the risk of fraudulent transactions by verifying the cardholder's billing address on file at the card issuer. Merchants submit the AVS request to the specific credit card association for address comparison.